Conventional Gyms are built on the 20/80 rule. 20% use the gym, 80% stay home and pay the guilt tax of $30-$65 dollars per month to lie to themselves that one day they'll get in shape. Conventional gyms count on lots of people to sign up and 80% NOT to use their membership. The 20% pay extra to get individual attention or group classes. Crossfit kills the lie & flips the rules upside down because everyone is coached, everyone understands their investment & everyone gets in shape. Crossfit Membership means personal coaches focused on you, in a community setting, for an hour every day with the best workout for your functional movement. You make an investment in yourself and we invest 100% in you, training your body--the most important vehicle you own. Crossfit VP & our Coaches do the job other gyms won't do... we get you strong and keep you healthy as a lifestyle. We know we're worth it & we think you are too.